Marengo, Iowa
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SOCIAL MEDIA

CITY OF MARENGO SOCIAL MEDIA POLICY

Social Media Policy

Social Media Policy
Purpose
This policy sets forth guidelines for the establishment and use by the City of Marengo of
social media sites as a means of conveying City of Marengo information to the public.
The intended purpose behind the use of City of Marengo social media sites is the
disseminate information from the City, about the City, to the public in a civil and
unbiased manner.

The City of Marengo has an overriding interest and expectation in deciding what is
“spoken” on behalf of the City on City social media sites. For the purposes of this policy,
social media means any facility for online publication and commentary, including
without limitations, city’s website, blogs, wikis, content hosting sites such as Flickr and
YouTube, and social networking sites such as Facebook, LinkedIn, and Twitter. This
policy is in addition to and complements any existing or future City of Marengo policies
regarding the use of technology, computers, smart phones, e-mail and the internet.

General Policy
1. The establishment and use by any City Department of City social media sites are
subject to approval by the City Council or mayor or City Clerk or his/her
designees. All City of Marengo social media sites shall be administered by the
Department Supervisor or his/her designees. The administrator of the social media
site shall be recorded in writing and agree to the contents contained in this social
media policy.

2. City social media sites shall make clear that they are maintained by the City of
Marengo. The City logo or branding shall be used on all social media accounts to
confirm authenticity of the site. City social media accounts will only join a group
or become a fan of a page if it is related to official City business, services, and
events.

3. Wherever possible, City social media sites should link back to the official City of
Marengo website for forms, documents, online services and other information
necessary to conduct business with the City of Marengo.

4. The Department Supervisor or his/her designees will monitor content on City
social media sites to ensure adherence to both the social media policy and the
interest and goals of the City of Marengo.

5. Users of all City social media shall adhere to applicable federal, state and local
laws, regulations and policies.

6. The City reserves the right to restrict or remove any content that is deemed in
violation of the City of Marengo social media policy or any applicable law. Any
content removed based on these guidelines must be retained by the Department
Supervisor or his/her designees for a reasonable period of time, including the
time, date and identity of the poster, when available.

7. The City of Marengo’s website at http://www.marengoiowa.com will remain the
city’s primary and predominate Internet presence.

8. Freedom of Information Act and e-discovery laws and policies apply to social
media content and therefor content must be able to be managed, stored and
retrieved to comply with these laws.

9. City of Marengo social media sites are subject to State of Iowa public records
laws. Any content maintained in a social media format that is related to City
business, including a list of subscribers and posted communication, is a public
record. The Department maintaining the site is responsible for responding
completely and accurately to any public records request for public records on
social media. Content related to City business shall be maintained in an
accessible format pursuant to City policy and practice so that it can be produced
in response to a request. Whenever possible, such sites shall clearly indicate that
any articles and any other content posted or submitted for posting are subject to
public disclosure.

10. Employees representing the City of Marengo via social media accounts must
conduct themselves at all times as a representative of the City of Marengo.
Employees that fail to conduct themselves in an appropriate manner shall be
subject to the Disciplinary Action Procedures outlined in the Personnel Policy
Manual.

Comment Policy
1. A comment posted by a member of the public on any City of Marengo social
media site is the opinion of the commentator or poster only, and publication of
a comment does not imply endorsement of, or agreement by, the City of
Marengo, nor do such comments necessarily reflect the opinions or policies of
the City of Marengo.

2. Comments containing any of the following inappropriate forms of content
shall not be permitted on City of Marengo social media sites and are subject to
removal and/ or restriction by the Department Supervisor or his/her designees.
           a. Comments not relate to the original topic;
           b. Content that promotes, fosters or perpetuates discrimination on the
                basis of race, creed, color, sex, national origin, religion, age, sexual
                orientation, gender identity, marital status or mental or physical
                disability;
           c. Defamatory or personal attacks;
           d. Threats to any person or organization;
           e. Comments in support of, or in opposition to, any political
               campaigns or ballot measures;
           f. Solicitation of commerce, including but not limited to advertising
           of any business or product for sale;
           g. Conduct in violation of any federal, state of local law;
           h. Encouragement of illegal activity;
            i. Information that may tend to compromise the safety or security of
               the public or public systems; or
            j. Content that violates a legal ownership interest, such as a copyright,
                of any party.
           k. Comments or posts containing profane language or words generally
                considered “cuss” words
          l. Posts containing pornographic material

3. The City of Marengo reserves the right to deny access to City of Marengo
social media sites for any individual who violates the City of Marengo
Communication Policy, at any time without prior notice. The City reserves
the right to restrict or remove any content that is deemed in violation of the
social medial policy or applicable law.

4. The following verbiage can be used to warn individuals about their content:
“Your recent post is in violation of the City of Marengo Social Media Policy.
Please refrain from posting inappropriate content in the future. If you do not
refrain from posting such content, we will block you from this forum. Thank
you for understanding.”

5. Departments shall monitor their social media sites for comments requesting
responses from the City and for usage in violation of this policy.
​

6. Department Supervisor or their designees, shall determine how employees
must identify themselves when participating in the social media forum.
These guidelines must be displayed to users or made available by hyperlink.
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  • Aquatic Center
    • Aquatic Center Lessons
    • Aquatic Center Pricing
  • Events
  • News & Information
  • For Residents
    • Sign Up for Severe Weather/Emergency Alerts
    • Marengo Recreation Commission
    • Facebook Link
    • Library
    • Utilities
    • Burn Ban Map
    • Lead and Copper Survey
  • City Government
    • Utilities
    • City Policies & Permits >
      • Building Permits
      • Cemetery Rules & Policies
      • Curfew
      • East Lot
      • Elected Officials Code of Conduct
      • Fireworks
      • House Movers Permit
      • Open Burn Policy
      • Open Records Requests
      • ORV/Golf Carts
      • Peddlers Information
      • Pet Licensing & Exotic Animals
      • Public Participation/Open Forum
      • Sewer Backup Policy
      • Snow Route
      • Social Media Policy
    • City Council >
      • Mayor's Newsletters
      • City Council Agendas
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      • City Boards & Commissions >
        • Board of Adjustment
      • City Elections
      • City Council Meeting Participation
    • Job Openings
    • City Hall
    • Fire Department
    • Police Department >
      • Daily Police Report
      • Helpful Links
      • File Complaint/Compliment
      • Annual Reports
    • Code of Ordinances
    • Grants
    • Tax Abatement
    • Budget and Reports
    • Requests for Proposals
  • Contact Us
  • ABOUT MARENGO
    • Local Business >
      • Business Incentives
    • Community Links >
      • Area Attractions
      • Churches
      • Clubs and Organizations
      • County Resources
      • Elderly Care/Housing
      • Heatlhcare/Prevention
      • Library
      • Lodging and Camping
      • Schools
  • New Page
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  • Aquatic Center